The Locavore Project

locavore

noun

North American

  1. a person whose diet consists only or principally of locally grown or produced food.

 

Before we became Wicklow Wolf, we were just an idea between two friends, Quincey and Simon. Influenced by their time spent in
California, a passion for homebrewing and a thirst for craft beer, they began the journey in setting up a brewery in Wicklow. Simon’s background is in horticulture and he wanted to plant hops on his farm in the Wicklow hills. A seed was planted and Wicklow Wolf was born thanks to the coming together of two friends wanting to start a brewery and the desire to plant a hop farm (the first commercial hop farm in Ireland in over 25 years). 

 

Simon loves to tell the story of him and his friends protesting against polystyrene packaging outside a fast food chain on O’Connell Street as a teenager. His green roots and thirst for a sustainable approach helped mould the philosophy for how Wicklow Wolf should be run as a business and a brewery.  With this philosophy and approach in mind, ‘Locavore’, a seasonal beer release that helped champion and celebrate the Wicklow Wolf hop farm and the year’s hop harvest, was born. Since opening our doors in 2014, we have now brewed 7 different ‘vintages’ or seasons of Locavore. From Irish blonde ales, farmhouse ales to dry Irish stouts – we have championed the terroir of Wicklow through the ingredients we grew and put into the brews. Seven years on, we want to do more; To celebrate Wicklow, our terroir, the provenance of this great landscape and to push our commitment to brewing beer in a sustainable way. With this in mind, The Locavore Project was born.

 

 

The Locavore Project epitomises the core philosophy that Wicklow Wolf was founded upon, provenance and pride. The Locavore Project allows us to celebrate the terroir of Wicklow, our home and champion it with small batch, local, experimental beers.  

 

The Locavore Project will see four new beer releases per year – Spring, Summer, Autumn and Winter. These will allow us to experiment with small batches, new ingredients, mixed fermentation and push the boundaries of our innovation to brew something special to reflect and champion our home, Wicklow.

 

We see The Locavore Project as more than just beer, we will be looking at new and important ways to support and protect our local environment and to champion more and more sustainable practices. 

 

To date, we have championed biodiversity and a healthy eco-system by installing bee hives, planting hedgerows among many other things. We want to do more.

 

To date, we have planted over 2,000 native Irish trees on our chemical free hop farm. We want to plant more. 

 

To date, we have released a carbon neutral Locavore beer with the support of our friends in Clara Carbon. We want to become  carbon neutral, not just for one beer, but for every beer we produce.

 

To date, we have participated in, organised and ran a number of clean ups throughout Wicklow. We want to do more. 

 

Our mission is to brew exceptional beer in a sustainable way. To do this we need to work harder to do and be better. This is just the beginning for The Locavore Project, and we want you to follow and join our journey along the way. Keep an eye out for our blog posts on The Locavore Project, we will be sharing our journey all the way, including our Locavore Spring 2021 beer release – something that we have been working on for quite some time.